'mystery' ingredients developed by 'aborted fetal cells'

Pepsi to begin using unlabeled, sweetness-enhancing 'mystery' ingredients developed by 'aborted fetal cells' company


(NaturalNews) Beverage giant PepsiCo has once again partnered with
Senomyx, the San Diego, Cal.-based chemical company that gained
nationwide attention back in 2011 for using aborted human fetal cells to
develop flavor chemicals, to create even more flavor chemicals for its
products. According to reports, the new "mystery" ingredients are
designed to enhance sweetness of Pepsi products with less added sugar,
but there is no indication they will be properly identified on product
labels.

The purpose of the joint effort is to develop new flavor
additives that will make Pepsi products taste sweeter with less sugar
and fewer calories. In a 2010 press release, the two companies explain
that the goal of their endeavor is to develop and commercialize new
"sweet enhancers" and "natural high-potency sweeteners" for the purpose
of both improving the taste of Pepsi and satisfying consumer demand for
healthier processed food products that contain less refined sugar and
processed salt.

But are these new Senomyx flavor chemicals really safe? According to a 2011 article published by CBS News'
MoneyWatch, Senomyx's proprietary flavor chemicals are actually a type
of genetically-modified organism (GMO). Since laboratory scientists
develop them by injecting the genetic sequences of the four known taste
receptors into cell cultures, some of which come from aborted fetal cell
lines, the end product is nothing more than a biotech creation that
cannot be found in nature.

"Senomyx gives its products
opaque names like S2383 and S6973 and refers to them only as
'enhancers' or 'ingredients' -- it doesn't like the word 'chemical,'"
explains Melanie Warner from CBS News. "The company says that
many of its enhancers have 'been granted' GRAS (Generally Recognized As
Safe) status, but all that means is that the company did its own
assessment and then concluded everything was fine."

According to reports, Pepsi
has already paid Senomyx $30 million as part of the deal to develop new
flavor chemicals, and this was after a previous arrangement between
Senomyx and Coca-Cola fell through. Pepsi products that contain the new
additives will be marketed as containing roughly 60 percent less sugar
than standard-market Pepsi products, but will not necessarily bear
labels explaining precisely what these ingredients are, or how the body processes them.

"[U]ntil
or unless Pepsi decides to share details about how exactly it's
achieving a 60 percent reduction in sugar while keeping the taste the
same, customers will be drinking their 'scientifically advantaged' sodas
completely in the dark," adds Warner.

Source:-
http://www.naturalnews.com/039675_Pepsi_secret_ingredients_flavoring_chemicals.html