Antioxidant 7Up drinks were a classic example of deceptive health advertising

Antioxidant 7Up drinks were a classic example of deceptive health advertising


(NaturalNews) Though you may still be able to find a few 7Up Antioxidant
beverages online, the drinks have all but evaporated from store shelves
after parent company Dr. Pepper Snapple announced their discontinuance
last November. The announcement came the same day that the Center for Science in the Public Interest (CSPI)
filed a lawsuit saying the drink's claims were misleading because they
gave the impression that the antioxidants come from fruits pictured on
the labels rather than small amounts of added synthetic vitamin E the
drinks actually contained.

"Non-diet varieties of 7UP, like other
sugary drinks, promote obesity, diabetes, tooth decay, and other
serious health problems, and no amount of antioxidants could begin to
reduce those risks," CSPI executive director Michael F. Jacobson said.
"Adding an antioxidant to a soda is like adding menthol to a cigarette
-- neither does anything to make an unhealthy product healthy."

7Up
Cherry Antioxidant, Mixed Berry Antioxidant, and Pomegranate
Antioxidant were launched in 2009. Despite pictures of the various
fruits on the 7Up labels, the drinks contained no fruit or juice. An
example was Antioxidant Cherry 7Up, with prominent images of healthy
cherries on the labels and in ads. One ad played further on the cherry
theme by saying the drink is "A Delicious Way to Cherry Pick Your
Antioxidants."

What you see is not what you get

At first
glance, consumers might have taken a look at the 7Up drink and wondered
what could be so bad about a fruit soft drink that has no caffeine,
contains "natural flavors" and antioxidants too. A close look at the label tells a much different story than the one 7Up "cherry picked" for consumers.

Besides
containing no actual cherries, Antioxidant Cherry 7Up's "antioxidant"
claim is based on a tiny amount of d-alpha Tocopherol Acetate, a
synthetic vitamin E form made from petroleum products. The average
serving size provides a mere 10 percent of the recommended daily
allowance (RDA) of vitamin E.

The RDA of natural vitamin E is a
mere 22 International Units (IU) per day (the most commonly recommended
amount of vitamin E for adults is 400 to 800 IU per day). The synthetic
vitamin E 7Up uses is 33 percent less bioavailable than natural Vitamin
E.

In addition to the synthetic vitamin E, Antioxidant Cherry 7Up
also includes carbonated water, high fructose corn syrup (from GMO
corn, of course), citric acid, "natural flavors," potassium benzoate,
and red dye #40.

The dangers of high fructose corn syrup have
been well chronicled and the evidence of the dangers of GMO corn
continues to mount. Although eight ounces is listed by 7Up as a normal
serving size, the size most commonly sold in today's world of
ever-increasing soft drink sizes is the 20 ounce bottle. The high
fructose corn syrup content of a 20 ounce bottle of 7Up is equivalent to
15 teaspoons of sugar. Dietary guidelines recommend that added sugars
be limited to about eight teaspoons per day based on an average
2,000-calorie diet.

Red dye #40, which is also known as Red 40,
has been proven to produce toxic psychological and behavior results such
as extreme hyperactivity, extreme mood swings and psychotic behavior.
Red Dye #40 is made from petroleum and it's chemical name is quite the
mouthful:
6-hydroxy-5-(2-methoxy-5-methyl-4-sulfophenylazo)-2-naphtalenesulfonic
acid sodium salt.

When combined, citric acid and potassium
benzoate can create benzene, a toxic chemical compound which is a known
carcinogen that has been specifically linked to leukemia.

With
the diet version of Antioxidant 7Up, it got even "better." Instead of
the using Splenda as they do in regular Diet 7Up, Diet Antioxidant
Cherry 7Up used Aspartame.

source:-
http://www.naturalnews.com/039935_7UP_antioxidants_sodas.html